The Pall Mall brand was introduced in by the Black Butler Company UK in an attempt to cater to the upper class with the first "premium" cigarette. It is named after Pall Malla well-known street in the St James's area of Londoncontaining several of the private clubs which such people patronized.
The new owners used the premium brand to test innovations in cigarette design, such as, inthe "king-size" now the standard size for cigarettes at 85 mm, although today that includes the filter lengthand a new way of stuffing tobacco that supposedly made cigarettes easier on the throat.
Pall Mall reached the height of its popularity in when it was the number one brand of cigarette in America. Reynolds Tobacco Company on July 30,with the surviving company taking the name of the latter. Reynolds continues to make unfiltered and filtered styles of Pall Mall for the U.
Pall Mall currently is in the "Growth Brand" segment of the R. Reynolds brand portfolio. Pall Mall is now [ when? In OctoberReynolds debuted two new versions of its menthol cigarettePall Mall Black, described as "full flavor", and Pall Mall White, called "smoother".
The traditional menthol style is called Pall Mall Green. On the face is a white coat of arms on the front and back of the package. Showing two regal lions pawing the sides and a knight 's helmet on top. There is a banner underneath the shield that holds another Latin phrase, " In hoc signo vinces " or "By this sign shall you conquer".
InR. Both had been in blue colored packaging. Reynolds Tobacco Company changed the flavor descriptors of all the Pall Mall brand hard packs to color designations. Along with the change in descriptors, the rings and branding on the cigarettes have changed to match both the color of the box and the Pall Mall lettering on the Färg och Hälsa for that particular descriptor.
The soft packs are still sold with the traditional style packaging and design. Older smokers in the U. Lee Marvinthe show's star, appeared on its commercials during the episodes. Contents move to sidebar hide. Article Talk. Read Edit View history.
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